Snooze Mattress Company, founded in 2019 by Matt Smith in Pueblo, Colorado, is a sleep and wellness retailer committed to improving lives through deep, restorative sleep. The company's mission is to help people "unlock big dreams through deep, restorative sleep" by providing personalized sleep solutions. Snooze Mattress Company distinguishes itself with its proprietary "Dream Mapping" technology, which is a dynamic pressure mapping system used in-store to identify the ideal sleep system for a customer's unique body type. This technology, trusted by organizations like the Mayo Clinic and NASA, analyzes pressure points to recommend mattresses, pillows, and other sleep accessories that optimize circulation, alleviate pain, regulate temperature, and promote neutral spinal alignment. Snooze Mattress Company has both corporate and franchised stores throughout the United States. They offer a variety of products from well-known brands like Tempur-Pedic and Sealy, as well as their product lines.