Global Amaranth Market Estimation & Definition

The Amaranth Industry was valued at USD 12.58 billion in 2024 and is projected to reach USD 30.07 billion by 2032, registering a strong compound annual growth rate (CAGR) of 11.51% from 2025 to 2032. Amaranth, a nutrient-rich pseudocereal, is prized for its high protein, fiber, vitamins, minerals, and squalene content. The market spans across diverse sectors such as food & beverage, cosmetics, personal care, and pharmaceuticals. Its gluten-free and antioxidant properties make it a popular ingredient among health-conscious consumers and product innovators alike.

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Market Dynamics:

The global amaranth market is growing thanks to the rising food & beverage processing industry and the emerging trend of using natural ingredients in cosmetics. Also, the numerous health benefits of amaranth, including antioxidant activities, protein content, digestive health, bone development, vision health, and weight loss, etc. are boosting the acceptance of amaranth in personal care and health products. Moreover, the robust command of supply-chain, which is making the product easily available globally, is also boosting the growth of the global amaranth market.

The growing trend of natural ingredients in personal care and cosmetics is again boosting the demand for amaranth. Also, increasing spiraling cultivation thanks to the increasing demand for organic food across the globe is expected to drive the market growth during the forecast period. On the other hand, high production costs related to the amaranth may hinder the market growth at a certain level during the forecast period.

As per the maximize research, Amaranth grown conventionally brings nearly $0.41 per pound, while organic amaranth may sell for $0.66 per pound or more. Production costs are about the same as sorghum and soybeans and maybe less. The three main buyers of amaranth grain in the U.S. are Arrowhead Mills (Texas), Health Valley (California), and Nu-World Amaranth (Chicago, Illinois). Key companies that use amaranth in their food products, for example, Pepperidge Farm, generally obtain their amaranth from one of the above three companies.

Segmentation Analysis

by Product

Amaranth seed
Amaranth oil
Amaranth leaf
Amaranth flour

by Application

Food & Beverages
Personal care
Pharmaceuticals
Others

by Category

Organic
Conventional

by Sales Channel

Hypermarket /Supermarket
Retail Stores
Online Stores
Others

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Regional Insights:

Asia Pacific is expected to grow at a highest CAGR of 12.2% in the global amaranth market during the forecast period. Due to rising disposable incomes and a wide population base, particularly in countries such as India and China. Anti-aging products have developed as the most popular personal care product segment because of increased consumption among adult age groups in China. These factors along with high R&D developments and the introduction of advanced and inventive products are interpreting the APAC market as lucrative for global players.

North America held the largest market share of 44.47% in 2024. This is mainly because the increasing demand for squalene, which is extracted primarily from amaranth products, is expected to boost the growth of the North American market, mainly because of properties like anti-inflammatory, anti-oxidation, and anti-aging properties. Also, the burgeoning trend in the pharmaceutical industry of emerging novel medicines based on bio-based raw materials.

Competitor Analysis

1.Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O
11. Health Valley
12. Amaranth Resources
13. Arrowhead Mills
14. Nu-world Amaranth
15. Irel Nans Products Pvt Ltd.
16. FlavexNaturextracteGmbh
17. Saar
18. RICHOIL
19. Nature Supply

Conclusion

With its diverse applications, rising health awareness, and strong organic product demand, the global amaranth market is positioned for steady expansion. Robust growth prospects in food, cosmetics, and pharmaceutical applications—especially in key markets like the U.S. and Germany—underscore its future potential. Market participants are encouraged to capitalize on emerging opportunities in organic personal care, gluten-free nutrition, and plant-based innovation to gain a competitive edge.

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