The Brands Heritage and Vision

The brand RHUDE was established in Los Angeles in 2015 by Rhuigi Villaseñor, a contemporary, progressive fashion designer with aspirations for the future of fashion. Villaseñor has a multicultural background, being both Filipino and American- California is the platform from which Villaseñor's unique aesthetic (a fusion of Filipino-American heritage) has derived its success. Given RHUDE's identity is inspired heavily by American street-wear culture juxtaposed with European luxury fashion, rhude began as a collection of reinterpreted staples. Today, RHUDE has become a global sensation pushing the boundaries of streetwear and high fashion.

Signature Design Philosophy

There is so much material in RHUDE's multiple collections that coalesce together into a marvellous example of dichotomic style: oversized shapewear fits can have sculpted fits that take on unusual shapes and custom prints; elevated casuals are made with best and unique materials - innovation that takes something to luxury; RHUDE's signature distressed qualities create a voice with tone that reflects authenticity through cracked prints, faded graphics and imagery creating a story visually; RHUDE also has a unique yet repetitive visual word bank across different collections. Vintage muscle cars have been a consistent reference example as well as Western bandanas.

Cultural Impact and Industry Recognition

The brand's organic growth has increased through the collaboration of high-profile adopters across different creative industries. Kendrick Lamar (2017) incorporated pieces of RHUDE in his festival performances, creating fashion moments. LeBron James' style off the court brought athletic styling for the brand. Villaseñor's appointment as Creative Director of heritage Swiss footwear label Bally in 2021 was a global perspective of RHUDE's cultural entrepreneurship that continued to uphold its street credibility.

The Rhude jacket is such a standout piece in today's global streetwear world; it balances luxury with nuances of the street. Rhude is recognized for its intriguing silhouettes, bold graphics, premium fabrics, and supreme construction (and they are constructed so well, they do seem to exude a sense of cool that is otherwise un-achievable). With a wide assortment of pieces, you can find everything from distressed leather bombers to oversized jackets, Rhude's modern aesthetic has the practical street point of view but still feels very high fashion. Rhude is a favourite among celebs and fashion people alike and the statement-making pieces evoke a sense of cooler rebelliousness with an undertone of sophistication. Whether it is the iconic varsity pieces or just an ordinary bomber jacket, rhude jacket establishes versatility and attitude in its collections. For those looking for a direct reflection of modern menswear and the nuances of now, Rhude is a must-have property; it definitely has a strong point of view and continues to evolve modern menswear and ethos.

Iconic Product Collections

RHUDE delivered innovative designs that revolutionized contemporary streetwear. The Traxedo pants combined formal pinstripes with the comfort of sweatpants, embodying high-low ideology. In addition, Bandana print shirts brought classic Western iconography into a new streetwear context through modern colors and proportions.Distressed leather jackets showed high-quality craftsmanship, premium oversized hoodies tread the line between streetwear and luxury craftsmanship just right.

Commitment to Quality and Innovation

Ultimately, RHUDE is a brand that only uses the best quality from start to finish, when we choose fabrics, right until the last stitch we perform at any and every step of the process, we are serious about quality. Over time, the brand has also pushed boundaries in sustainable materials fabrication, innovation, and technical development while maintaining relatable notions that sit under our general brand identity. Recently we developed a new water resistant cotton blend and some temperature regulating linings. What is great about creating these new iterations of the product is that as the product functionality increases, we are still able to maintain the overall aesthetic brand look.

The RHUDE Lifestyle

RHUDE, however, is simply not a clothing label, it is an entire lifestyle rooted in the convergence of street culture and luxury lifestyle. RHUDE's influence impacts consumers in ways that extend beyond clothing to music, art, and contemporary design, RHUDE continues to richly influence a diversity of contemporary creative arenas. For the discerning consumers nationally and internationally, to wear RHUDE is to identify with a community that values self-expression, cultural insight, and quality within modern fashion. As streetwear evolves and its shape continues to change, RHUDE leads in movement as whether they are pioneering trends or redefining a generation's understanding of modern luxury.