Sky Bet extends English Football League sponsorship deal
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summertime of 2024.
The betting operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will try to prevent problem betting through messaging on t-shirts, which clubs will benefit through more money.
The bet9ja's welcome offer, which deserves tens of millions of pounds, has actually remained in location since 2013.
Sky Bet stated it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
this promotion code will make the 11-year deal among the longest in professional sport, the firm said.
The Leeds-based operation, which consists of websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering market has actually been under increasing examination from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle betting firms.
However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from betting firms.
The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.
The chief executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League used the earnings produced to assist them run their daily operations.
He said: "Without sponsorship from the wagering industry there aren't a variety of sponsors going to get involved in football."
However, there are fears that increasing varieties of young fans are being exposed to gambling adverts.
Among the findings of the BBC's yearly Price of Football survey was that more young football fans wager on video games than play the sport.
About 95% of TV ad breaks in live football matches function at least one betting advert, the BBC found in October.
In some matches, 40% of the yohaig code adverts were for betting.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gambling as part of the "When the fun stops. Stop" project.
"From the play offs and consisting of next season every shirt will have a responsible betting message on the t-shirt sleeve and we're connecting that into an accountable betting project beginning today, that includes a television advert and boundary boards at EFL video games," he stated
The "When the enjoyable stops. Stop" campaign is orchestrated by the Senet Group, which was established in 2014 by some of Britain's leading bookies in reaction to public concerns about betting and gambling dependency.
The head of the GambleAware charity, Marc Etches, said that while it invited a commitment to do more to promote more secure gambling, "the messaging needs to be a lot more specific about the danger involved than what the gambling industry presently proposes".
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