Manchester United in sponsorship handle Bwin

16 August 2012

Manchester United has actually signed a three-year sponsorship deal with sports wagering company Bwin for a concealed quantity, making it the yohaig code club's "official online video gaming and wagering partner".

Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.

Last week, United floated its shares on the US stock market, raising $233m (₤ 150m), less than originally hoped.

The flotation values the club at more than $2.3 bn, making it one of the greatest sports clubs on the planet.

Last month, the club signed a t-shirt sponsorship deal with US automobile brand Chevrolet which will begin in the 2014-15 season.

Manchester United now has 28 various sponsors, external, with Aon the club's main shirt sponsor.

'Great chance'

"As Europe's leading online sports wagering operator, football is fundamental to our long-term success, making up roughly half of our overall sports betting earnings of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's parent company, Bwin.party.

"Man Utd has 569 million followers beyond Europe, supplying us with a fantastic opportunity to offer collectively developed and innovative items in countries that do not yet enable real cash online sports betting," he said.

Manchester United has actually been managed given that 2005 by the Glazer family, the billionaire US sports financiers who likewise own the Tampa Bay Buccaneers Football franchise.

About half of the $233m that the club raised from its flotation will go to settling the club's financial obligations, with the rest going to the Glazers.

Shares in the club shut down at $13.77 in New York, closing below their flotation price of $14 for the very first time.

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