Xtime: Driving the Future of Automotive Service Experience

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As part of Cox Automotive, we’re dedicated to enhancing our clients’ capabilities through a family legacy of innovation. Our focus is refining our offerings to expedite vehicle transactions and provide smooth transitions from online to in-person experiences for variable and fixed opera

In the fast-evolving automotive industry, customer expectations have shifted. Convenience, digital communication, and transparency are no longer just desirable—they're essential. Service departments that fail to meet these expectations risk losing business, even if their vehicle sales are thriving.

Enter Xtime, a service experience platform purpose-built to modernize and streamline fixed operations in automotive dealerships. From online appointment booking to digital vehicle inspections, mobile payments, and retention campaigns, Xtime connects every part of the service process into one cohesive, digital-first experience.

What is Xtime?

Xtime is a comprehensive, cloud-based platform tailored for automotive dealerships, helping them improve the efficiency, consistency, and customer experience of their service departments. It allows service advisors, technicians, and dealership managers to deliver a better customer experience while also improving their operational KPIs.

Used by thousands of dealerships across North America, Xtime empowers service teams to:

  • Book and manage appointments digitally

  • Perform digital vehicle check-ins

  • Conduct and share multipoint inspections with media

  • Communicate with customers via text or email

  • Process mobile and contactless payments

  • Launch personalized retention campaigns

With these tools, dealerships gain visibility, reduce bottlenecks, and offer the kind of digital experience customers have come to expect from other industries like e-commerce, travel, and finance.

The Xtime Platform: A Closer Look

Xtime is made up of five interconnected modules. Each serves a distinct purpose within the service lifecycle:

1. Xtime Schedule – Smarter Appointments

The Schedule module allows customers to book service appointments online 24/7 via a dealership’s website or app. It's an intelligent scheduling system that takes into account shop capacity, technician availability, and service type.

Key features:

  • Real-time appointment availability

  • Service menu tied to OEM recommendations

  • Integration with DMS systems

  • Automated confirmations and reminders

This reduces the number of no-shows and last-minute cancellations while freeing up service advisors from managing phone traffic.

2. Xtime Engage – Modernizing the Check-In Process

With Engage, service advisors can greet customers using tablets and walk them through the check-in process. Vehicle history, previous recommendations, and upcoming service needs are presented clearly, giving advisors a professional, data-backed way to explain needed work.

Customers can:

  • Review service recommendations

  • Approve or decline items digitally

  • Sign documents electronically

  • Choose transportation options or wait times

This transparent and interactive check-in fosters trust and opens the door to higher service upsells.

3. Xtime Inspect – Digital Vehicle Inspections

Trust is everything when it comes to service recommendations. The Inspect module brings transparency to a new level with digital multipoint inspections (MPI). Technicians use tablets to record inspection results, attach photos or videos, and send them directly to the customer.

Customers receive:

  • A detailed, visually rich report

  • The ability to approve or decline services via phone or email

  • Real-time updates on their vehicle’s progress

This boosts upsell conversion and eliminates the “black hole” customers often feel their vehicle enters after drop-off.

4. Xtime Pay – Streamlining Payments

The Pay module allows customers to pay for services via text or email before they arrive at the dealership—or on-site using a mobile device or tablet. This eliminates bottlenecks at the cashier and aligns with modern customer expectations for contactless transactions.

Benefits:

  • Shorter wait times

  • More secure payment processing

  • Reduced friction in the final step of service

  • Real-time updates to the dealership’s accounting system

For dealerships, faster payments mean faster vehicle turnover and improved customer satisfaction.

5. Xtime Invite – Bringing Customers Back

Invite is Xtime’s marketing and retention engine. It uses service data to reach out to customers who are due or overdue for routine maintenance, inspections, or previously declined services.

Dealers can set up:

  • Reminder campaigns

  • Follow-ups on deferred maintenance

  • Targeted promotions (seasonal offers, tires, etc.)

  • Loyalty-based communications

This not only increases return visits but also helps fill bays during slow periods.

Why Xtime is a Game-Changer for Dealerships

Xtime isn’t just about digitizing service it’s about transforming the way dealerships operate. Here’s what makes it a standout solution in the automotive fixed ops world:

1. Increased Revenue Per Repair Order (RO)

By giving customers clear, visual reasons to approve repairs and upsells, Xtime increases average RO values. Advisors no longer have to "sell" repairs—they just show the need, and let the customer decide based on trust and transparency.

2. Higher Customer Satisfaction

With tools like mobile payments, digital inspections, and convenient scheduling, customers get the seamless, low-stress experience they want. This translates directly to higher CSI scores, better online reviews, and more repeat business.

3. Technician and Advisor Efficiency

Xtime reduces the time advisors spend on paperwork, calls, and manual coordination. Technicians benefit from faster approvals and fewer service delays, which means more cars serviced per day—and better profitability.

4. OEM and DMS Integration

Xtime integrates with leading Dealer Management Systems and supports many OEM programs, ensuring consistent vehicle data and eligibility for manufacturer incentives or warranties.

5. Proven ROI

Many dealerships report measurable gains after implementing Xtime:

  • Uplift in customer-pay revenue

  • Improved retention rates

  • Fewer no-shows

  • Reduced vehicle cycle time

Real-World Use Cases

Let’s consider a typical Xtime workflow in action:

A customer schedules a service online using Xtime Schedule. They receive a confirmation email with check-in options. On the day of service, they check in using their mobile phone or a tablet at the dealership. The advisor uses Engage to review the vehicle’s history and present recommended services.

The technician performs a digital inspection with Inspect, attaching video of a worn brake pad. The customer receives a link via text, watches the video, and approves the service with one click. Later that day, they get a payment link, pay via mobile, and pick up their vehicle with zero delays.

The next month, they receive a personalized email from Xtime Invite reminding them of a tire rotation and a seasonal offer on A/C service. They book their next appointment right from the email.

That’s the Xtime difference.

Who Is Xtime For?

Xtime is ideal for:

  • Franchise dealerships

  • Dealer groups with multiple rooftops

  • Independent service departments with high volume

  • OEMs offering branded service solutions

Whether you're a single-point store or part of a national group, Xtime scales to meet your needs—and delivers the reporting tools you need to optimize performance at every level.

 

If your service department still relies on paper ROs, verbal approvals, and phone calls for everything, you’re not just losing time you’re losing revenue. Customers expect digital, fast, and transparent service interactions. Xtime makes delivering that experience easy for every employee, every time.

It transforms your fixed ops from a back-of-house function into a profit center with streamlined workflows, better communication, and stronger retention.

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