Market Estimation & Definition

Amaranth Industry is an ancient grain gaining modern popularity due to its exceptional nutritional content and versatile applications. It’s a gluten-free pseudocereal rich in high-quality protein, dietary fiber, vitamins, minerals, and bioactive compounds like squalene. Widely used in food, nutraceuticals, and cosmetics, it appeals to health-conscious and sustainability-driven consumers.

Market Overview:

Amaranth is a pseudocereal with traits comparable to those of the Poaceae cereal family, which includes wheat, barley, oats, and others. It is high in vitamins, fibre, minerals, antioxidants, and other nutrients. Amaranth has a long list of health benefits, including improved metabolism, reduced inflammation, lower blood cholesterol levels, and improved digestion. People have been eating cereals and grains for more than 8,000 years to meet their nutritional needs. Amaranth has a wide range of uses in a variety of industries, including food and drinks, personal care, cosmetics, pharmaceuticals, and so on.

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Market Segmentation Analysis

The amaranth market is segmented based on:

by Product

Amaranth seed
Amaranth oil
Amaranth leaf
Amaranth flour

by Application

Food & Beverages
Personal care
Pharmaceuticals
Others

by Category

Organic
Conventional

by Sales Channel

Hypermarket /Supermarket
Retail Stores
Online Stores
Others

Market Dynamics:

The global amaranth market is growing thanks to the rising food & beverage processing industry and the emerging trend of using natural ingredients in cosmetics. Also, the numerous health benefits of amaranth, including antioxidant activities, protein content, digestive health, bone development, vision health, and weight loss, etc. are boosting the acceptance of amaranth in personal care and health products. Moreover, the robust command of supply-chain, which is making the product easily available globally, is also boosting the growth of the global amaranth market.

The growing trend of natural ingredients in personal care and cosmetics is again boosting the demand for amaranth. Also, increasing spiraling cultivation thanks to the increasing demand for organic food across the globe is expected to drive the market growth during the forecast period. On the other hand, high production costs related to the amaranth may hinder the market growth at a certain level during the forecast period.

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Regional Insights:

Asia Pacific is expected to grow at a highest CAGR of 12.2% in the global amaranth market during the forecast period. Due to rising disposable incomes and a wide population base, particularly in countries such as India and China. Anti-aging products have developed as the most popular personal care product segment because of increased consumption among adult age groups in China. These factors along with high R&D developments and the introduction of advanced and inventive products are interpreting the APAC market as lucrative for global players.

North America held the largest market share of 44.47% in 2024. This is mainly because the increasing demand for squalene, which is extracted primarily from amaranth products, is expected to boost the growth of the North American market, mainly because of properties like anti-inflammatory, anti-oxidation, and anti-aging properties. Also, the burgeoning trend in the pharmaceutical industry of emerging novel medicines based on bio-based raw materials.

Competitive Landscape (Commutator Analysis)

1.Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O

Conclusion

The global amaranth market is set for substantial expansion, powered by health-driven food consumption, clean-label beauty trends, and growing awareness of natural, organic ingredients. Seeds and oil dominate current applications, but flour and organic categories are emerging as dynamic growth areas. North America and Europe remain market leaders, while Asia-Pacific offers untapped potential.

With its nutritional richness, versatility, and sustainability appeal, amaranth is poised to cement its position as a mainstream superfood and multifunctional ingredient across industries. Market players leveraging organic innovation, premium health positioning, and e-commerce outreach will be best placed to capitalize on this thriving opportunity.