Global Raisins Market Estimation & Definition

The Raisins Industry is currently valued at USD 4.02 billion in 2024 and is expected to reach USD 5.85 billion by 2032, growing at a steady CAGR of 4.8% during the forecast period. Raisins, which are dried grapes produced through sun-drying or mechanical processes, are consumed widely as convenient, naturally sweet snacks and ingredients in a range of culinary applications including bakery, confectionery, and breakfast foods. The market has evolved steadily over the years, driven by rising consumer awareness regarding healthy snacking options and the nutritional benefits of dried fruits.

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Raisins Market Dynamics:

Changes in eating habits caused by urbanization, as well as a desire for novel flavours, are expected to boost the global market's growth. Hectic lifestyles and 24-hour workdays, combined with increased demand and preference for ready-to-eat foods, dried and frozen items, and healthy snack options, are gaining traction around the world. It also has the advantage of containing a variety of nutrients and flavours, as well as having a long shelf life. These are critical factors propelling the worldwide raisins sector forward.

The availability of raisins substitutes such as dried currants, prunes, dried cranberries, dried cherries, dried apricot, dried pineapple, and so on is predicted to limit revenue growth and demand for raisins in numerous food processing industries. These items can be finely minced to reduce them to raisin size and provide a new touch on the traditional flavour. Furthermore, government laws or requirements for import/export food goods are likely to stymie revenue growth in this target market.

Raisins Market COVID-19 Impact:

The COVID-19 pandemic has caused a halt in key trade activity in a number of countries. The onset of this pandemic had a tremendous impact on the supply chains of enterprises all around the world. As major economies imposed precautionary industrial shutdowns, a significant imbalance between market supply and demand arose, making it difficult for manufacturers and distributors to manage their supply operations. This is a major element that is predicted to have a negative impact on the raisins market's future revenue growth prospects.

China is Afghanistan's second-largest supplier of goods, but a substantial number of shipments have been delayed, affecting the Afghan market. Prices in most markets have risen as a result of China's reduced supply. Sellers of Chinese apples and raisins in Bangladesh experienced a similar issue.

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Segmentation Analysis

The market is segmented based on:

Based on the Type Segment: The Raisins market is further sub-segmented into Natural Seedless, Golden Seedless, Black Currant, Sultana, Muscat, and Monukka. In 2024, the sultana segment held the highest proportion of the market. Sultana raisins are made from huge, yellow-green Sultana grapes and are especially acidic and soft. They are available in health food stores and gourmet shops. Sultanas, which originated in Turkey, are more popular in Europe.

Based on the End-user Segment: The raisins market is further sub-segmented into Food Industry, Food Service Providers, and Households. In 2024, the food industry segment held the largest market share. Raisins contain a variety of minerals, including iron, calcium, potassium, manganese, and zinc. Raisins are used in a wide range of food industries as a result of this aspect. Smoothies are created with raisins, banana flakes, oats, or corn flakes. It is a fantastic combination with superb flavor delivered in a single glass. Raisins are also used to make cake mixes. Many frozen treats, such as frozen candies and ice creams, contain raisins. Raisins play an important role in the manufacture of breakfast cereals and other fruit-based goods.

Regional Insights:

In 2024, Europe held the highest share of the worldwide raisins market, accounting for 31.77 percent of the total. The growing consumer desire for organic and healthy foods is expected to drive up demand for raisins in Europe. The rising consumption of fruits and dried fruits, especially raisins, is another element driving the regional market's growth. According to MMR analysis, Germany has the greatest country-level market share and is expected to maintain its position throughout the estimated period.

Due to the festival and gifting culture in emerging countries, revenue from the target market in Asia-Pacific is expected to grow significantly throughout the forecast period. Emerging markets such as China and India, on the other hand, are likely to see large growth in demand for sweet dried fruit during the forecast period. This is due to a significant increase in disposable income and an increased knowledge of health consciousness among customers in APAC.

Commutator (Competitive) Analysis

1. Sunbeam Foods Pty Ltd.
2. Dole Food Company, Inc.
3. Geobres Nemean Currants
4. Sultana Raisins S.A.
5. Bergin Fruit and Nut Company Inc.
6. Sun-Maid Growers of California
7. Kiantama Oy
8. Sunsweet Growers Inc.
9. Citadelle Maple Syrup Producers’ Cooperative
10. Decas Cranberry Products, Inc.
11. Traina Foods, Inc.
12. Lion Raisins Inc.
13. JAB Dried Fruit Products (Pty) Ltd.
14. Murray River Organics Ltd
15. Del Monte Foods, Inc.
16. National Raisin Company
17. Mariani Packing Company
18. Arimex
19. HBS Foods Ltd
20. Bob’s Red Mill Natural Foods

Conclusion

The global raisins market is on a promising growth path, driven by shifting consumer preferences towards healthier, convenient, and functional foods. Countries like the United States and Germany play a pivotal role in market development, while emerging trends in organic products, innovative snack formats, and sustainability efforts redefine competitive dynamics. Market players investing in product innovation, clean-label positioning, and retail channel diversification are poised to capitalize on evolving consumer expectations and secure long-term growth in the global market.

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