I stopped obsessing over flawless first drafts. Instead, I wrote like I was explaining car shipping safety to a friend over coffee. Instead of “Open-air carriers expose vehicles to weather,” I wrote, “Imagine your car on an open air car carrier during a hailstorm. When I didn’t know something (e.g., how frost damages brake lines during transit), I turned it into a reader conversation: “Mechanics—what’s the #1 cold-weather threat you see in shipped cars?” Now let’s talk about how to share your ideas to inspire readers.”
Every sentence had to earn its place. If I described carrier types, I linked it to a new perspectives: The Result? My bounce rate dropped by 40% in three months. Readers began tagging friends in comments with “We need to talk about this before your move to Florida.”
