In today's competitive automotive landscape, dealerships are continually seeking ways to enhance customer satisfaction, streamline operations, and boost profitability. Xtime, a comprehensive service experience platform, offers a suite of tools designed to address these challenges by transforming the service lane into a seamless, efficient, and customer-centric environment.

What is Xtime?

Xtime is a cloud-based platform developed by Cox Automotive, tailored to optimize fixed operations within automotive dealerships. It integrates four core solutions Schedule, Engage, Inspect, and Invite—to provide a cohesive service experience that enhances both operational efficiency and customer satisfaction.

Core Solutions Offered by Xtime

1. Schedule

The Schedule module empowers customers to book service appointments online or via mobile devices, 24/7. It features real-time availability, automated reminders, and integration with recall and warranty information, ensuring a convenient and transparent scheduling process. Dealers benefit from optimized shop capacity and reduced scheduling conflicts.

2. Engage

Engage enhances the check-in and check-out process by providing personalized, tablet-based interactions. Service advisors can greet customers by name, access service history, and offer real-time updates via text or email. This module also supports digital payments and integrates with diagnostic tools to identify additional service opportunities.

3. Inspect

The Inspect module enables technicians to perform digital, multi-point inspections using mobile devices. They can capture photos and videos of vehicle conditions, share findings with customers, and receive approvals for recommended services. This transparency builds trust and accelerates decision-making, leading to increased approval rates and higher average repair order values.

4. Invite

Invite drives customer retention by automating follow-up communications for declined services, overdue maintenance, or future appointments. Campaigns can be delivered via SMS, email, or outbound calls, helping to fill underutilized capacity and encourage repeat visits.

Benefits of Implementing Xtime

Dealerships that integrate Xtime into their operations experience several key benefits:

• Increased Revenue per Repair Order (RO): Enhanced service recommendations and streamlined approval processes contribute to higher average RO values.

• Improved Customer Satisfaction: Transparent communication and personalized service experiences foster trust and loyalty among customers.

• Operational Efficiency: Digital workflows reduce manual tasks, minimize errors, and optimize technician productivity.

• Data-Driven Insights: Comprehensive analytics provide visibility into performance metrics, enabling informed decision-making and continuous improvement.

In January 2025, Xtime introduced several enhancements to further modernize the automotive service experience:

• Enhanced Messaging Center: The new messaging center supports bulk communications, allowing dealerships to efficiently manage interactions with customers and prospects, meeting evolving customer expectations. 

• Improved Video Capabilities: Technicians can now send higher-resolution videos with noise cancellation, subtitles, and dealer branding. These engaging multimedia elements can generate approvals in as fast as 7 minutes for additional service recommendations. 

• Real-Time Performance Dashboards: New dashboards provide real-time insights into key performance indicators, helping service managers monitor and improve performance metrics.

• Seamless DMS Integrations: Enhanced integrations with Dealer Management Systems streamline operations and enable more efficient workflows. 

Dealerships utilizing Xtime have reported significant improvements in their service operations:

• “With the Lyft and Xtime integration, courtesy rides take 3–4 minutes to arrive. With shuttles, customers would wait 20 minutes.”

• “I wouldn’t want to work at a dealership that doesn’t use Xtime.”

• “Since we’ve incorporated [Engage] into our service lane, we’ve transitioned the write-up process to a digital tablet, reducing time spent on manual data entry and improving accuracy.” 

Dealerships interested in enhancing their service operations can explore Xtime's offerings by visiting the official website: . The platform provides comprehensive resources, including product demonstrations, client success stories, and integration information, to assist in the decision-making process.

In an era where customer expectations are continually evolving, Xtime offers a robust solution for dealerships aiming to modernize their service departments. By integrating advanced technologies and fostering transparent communication, Xtime helps dealerships not only meet but exceed customer expectations, leading to increased satisfaction, loyalty, and profitability.